A Decade of Innovation: SODAQ’s Journey in Shaping the Future of IoT

Looking back on the last 10 years

In the ever-evolving landscape of technology and innovation, milestones aren’t just time markers; they represent the incredible journey of dedication, vision, and unwavering commitment. Today, we stand at the threshold of a remarkable achievement – SODAQ’s 10th Anniversary!

A Vision That Ignited a Revolution

A decade ago, our story began with a visionary collective, a spark that ignited a revolution. Fast forward to today, and we’ve blossomed into a thriving team of 30+ individuals who share an unrelenting passion for pioneering a World-Friendly IoT planet. This vision took its official form in 2021.

Reflecting on Our Journey

As we celebrate this momentous occasion, it’s only fitting to take a moment to reflect on our remarkable milestones, highlighting the top 10 that have profoundly shaped SODAQ’s extraordinary journey:

1. SODAQ ONE (April 14, 2016)

On this day, we marked a significant moment with the launch of our first LoRa development board, SODAQ ONE. It was a leap towards unlocking the potential of IoT for developers and innovators worldwide.

2. LoRa World Record (November 5, 2016)

Breaking boundaries, we soared to new heights by launching a Helium balloon that achieved a world record for LoRa transmissions. This achievement demonstrated our commitment to pushing the boundaries of what IoT could achieve.

SODAQ's first LoRaOne
SODAQ ONE: the LoRa® IoT development board

3. Pioneering NB-IOT (February 24, 2017)

In a groundbreaking move, we launched the world’s first NB-IOT board on Kickstarter. This innovation opened doors for IoT solutions that could connect with even greater efficiency and reliability.

First NB-IoT shield for Arduine from SODAQ
The first NB-IoT shield for Arduino: supported by T-Mobile
Snifferbike or Snuffelfiets
First Snifferbike (Snuffelfiets)

4. Snuffelfiets (July 28, 2017)

The introduction of the Sniffer Bike, known as Snuffelfiets, marked a step forward in environmental AIR monitoring through IoT tracking and sensing technology, showcasing our dedication to creating solutions that benefit communities and the planet.

5. Cow Ear Tag (November 16, 2018)

Our collaboration with Moovement, focusing on tracking cattle with Cow Ear Tags, exemplified our commitment to creating real-world solutions that can transform the agriculture industries.

SODAQ's Cow Tracker: Ear Tag
The first Ear Tags in collaboration with Moovement at SODAQ HQ

6. The Smart Label Story Begins

The story of the SODAQ Smart Label commenced in 2018 when Jan Willem Smeenk, SODAQ’s founder and co-founder of Booking.com, was approached by Bayer AG, the world’s largest pharmaceutical and biotechnology company. Bayer faced global shipping challenges, including lost shipments and significant losses. In response, they sought a universal tracking solution and came to SODAQ for the solution. As of 2022, SODAQ began developing different types of Smart Labels, including the groundbreaking rechargeable version, the TRACK Stealth.

The worlds thinnest shipping label SODAQ's Smart Label

7. New Home (April 1, 2019)

As SODAQ continued to expand and grow, both in ideas and space, we relocated to Bussumerstraat in Hilversum, a move that facilitated our relentless pursuit of innovation, growth and has become the home of our now 30+ employees.

TRACK Active & TRACK Solar
SODAQ's TRACK Solar & TRACK Active

8. TRACKing Excellence (December 1, 2020)

The launch of SODAQ Track demonstrated our commitment to delivering revolutionary tracking solutions that empower supply chains and business worldwide.

9. Locator One and Basetime (August 16, 2021)

We launched Locator One and our sister company, Basetime, was founded. Combining the Power of Geodesy and IoT to transform the future of movement monitoring.

10. Embracing Sustainability: SODAQ's Transition to "World-Friendly IoT" (April 2023)

In April 2022, SODAQ unveiled its transformative shift towards “World-Friendly IoT.” This pivotal milestone reflects our company’s commitment to sustainability and responsible technology, following our legacy of positive impact from the first solar-powered weather station in Africa. With this rebranding, we boldly embrace a future focused on creating a better world through innovative and environmentally conscious IoT solutions.

World-Friendly Launch presentation Photo

Looking to the next decade

Each step of our journey is a testament to the power of innovation, teamwork, and a shared vision. What began as a simple dream has given many people the opportunity to create change. The best thing about it? It has all been recorded and documented. If you want to know more about all these milestones, check our newspage here. These are just the beginning of what is to come. Here’s to the next decade of innovation and beyond!

For the next ten years we strive to bring SODAQ’s amazing innovations and expertise to the market, at a large scale, so we can make our impact come true. We are a small company and need strong partners and large customers to validate our success, so keep following us and see what our short term decisions will bring to build upon the success of the past ten years.

Interested in what SODAQ will contribute to the world in the future? Follow us here

Closed Loop Management

Reduce risk and loss and boost supply chain performance with real-time visibility. Integrate the SODAQ TRACK Stealth into reusable small containers and boxes moving through your closed loop supply chain, providing you with control over moving assets.

For who?

Organizations with closed-loop supply chains looking to increase transparency and streamline the flow of assets throughout both their own and customer facilities.

  • Create a connected, transparent supply chain that delivers real-time visibility at every stage.

  • Receive location, motion or temperature threshold alerts, revealing the exact time and location.

  • Receive powerful data that enables you to make smarter supply chain decisions. With more control, you can minimize loss and waste, protect content integrity and reduce costs.

Tell me more

Using the TRACK Stealth allows you to monitor the temperature, motion and location of reusable supply chain assets. The Stealth is powered by a rechargeable supercapacitor which allows for an endless number of charging cycles and is able to power the device for up to 3 months.